Updates, insights, and the occasional hard-won lesson from building Rampfox.
Virtual Staging NZ: Why It's Outperforming Real Staging
7 min read
A one-page agreement saves you from underselling expanded usage rights and makes every job conversation clearer.
7 min read
Most NZ photographers price on gut feel and regret it later. Here's how to work out your real cost per job, structure add-ons, charge for rush turnarounds, and handle the usage licensing question agents are already asking.
7 min read
The diary is full, the editing queue is behind, and you're turning down work. Here's what scaling from solo to a team actually looks like when it goes well.
7 min read
Aryeo is built for the US market. Here's what NZ and Australian photographers actually need - and where Rampfox fits.
5 min read
Listings still happen. Photographers are still needed. Here's where the market is, where it's heading, and what the smart operators are doing differently.
6 min read
A client portal sounds complicated. It's not. Here's the simple thing it solves and why agents mention it to their colleagues.
5 min read
The delivery email is the last touchpoint of every job. Most photographers treat it like an afterthought. Here's what it's actually doing for your business.
4 min read
Booking, shoot, deliver, get paid, move on. What that looks like when none of those steps require you to manually do something a system could handle.
6 min read
The NZ market is referral-driven and tight-knit. Here are the specific, practical things that actually move the needle - most of which aren't about your photos.
6 min read
There's a cost to running your photography business that never shows up on your invoice. It comes out of your day instead.
5 min read
Agents are busy and the path of least resistance wins. Here's what that means for how you should be working with them.
5 min read
You own your photos. Your contract should reflect that. Here's what belongs in every real estate photography agreement — including the licensing clause that keeps biting people.
6 min read
Most photographers assume this is a weekend project. It used to be. Here's what setup actually looks like today.
4 min read
Dropbox works. But the process of using it dozens of times a week costs more than its subscription price. Here's the maths.
5 min read
The real estate photography industry deserves better tools. Here's why we quit complaining and started building.
5 min read
Most photography platforms are built for wedding photographers and retrofitted for real estate. That's backwards.
4 min read
We're shipping features live, writing about our mistakes, and letting you watch. No pressure.
3 min read